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Alaris Marketing Services

Strategic marketing support for women-led consulting firms with small teams.

These services are designed for businesses that have outgrown reactive marketing and execution-only help. Each engagement addresses a different level of marketing complexity, from getting oriented, to building reliable systems, to having ongoing leadership support.

You don’t need to know exactly what you need before you start. The goal is to meet you where you are and move forward with intention.

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Level One: Get Oriented

A focused diagnostic that clarifies what marketing needs to support and where decisions are breaking down. This engagement looks at your business goals, ideal client, current marketing efforts, and how decisions are being made. The goal is not to critique tactics, but to establish direction before more work is layered on.

$2,500/ 2 Weeks

This includes:

  • Clarifying near-term business goals and priorities
  • Validating or refining the ideal client profile
  • Reviewing current marketing efforts and active initiatives
  • Identifying decision bottlenecks, misalignment, or premature builds
  • Determining what is missing versus what is simply not working yet
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Level Two: Strategic Design

This level is for businesses that want marketing to function as a system, not a collection of disconnected efforts. A leadership-led engagement that designs how leads should be generated, nurtured, and converted. This work defines a focused lead generation path aligned to your goals and capacity, so marketing stops relying on constant effort or guesswork.

$3,500/ 2 weeks

This includes:

  • Lead generation goals aligned to business objectives
  • Selection of a primary lead generation path
  • Mapping the end-to-end lead system from entry to conversion
  • Defining required versus optional system components
  • Messaging direction and guardrails aligned to your brand
  • Ownership definition to reduce founder decision load
  • Strategic oversight until the system feels stable and trusted
  • Final walkthrough and handoff
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Level Two: Campaign Design & Oversight

A campaign-focused engagement designed to turn visibility into focused traction. This offer allows your business to run a cohesive campaign with strategic oversight, while your team handles execution.

$6,000/ 6 weeks

This includes:

  • Definition of the campaign objective and success metrics
  • Strategic campaign design from visibility through conversion
  • Channel selection and sequencing based on capacity
  • Campaign messaging direction aligned to your brand
  • Definition of required campaign assets and timing
  • Established ownership for campaign components
  • Ongoing strategic oversight and decision support during execution
  • Weekly alignment check-ins
  • Final campaign review with interpretation and recommendations
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Level Three: Fractional Marketing Leadership

Ongoing marketing leadership for businesses that need consistent direction, prioritization, and oversight. This engagement removes the burden of marketing strategy and judgment from the founder. Marketing stops being reactive and begins operating with continuity and intention. Your team handles execution. This role provides leadership, structure, and steady decision-making support.

$5,000/month (3m minimum)

This includes:

  • Monthly strategy and planning sessions
  • Biweekly check-ins for alignment and decision support
  • Quarterly strategic planning
  • Campaign and initiative oversight
  • Social media Messaging refinement as the business evolves
  • Analytics review with interpretation and aligned recommendations
  • Channel alignment across active efforts
  • Light async support between calls
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Not sure where to start?

You don’t need to decide on your own.

Most clients begin with the Marketing Diagnostic to clarify what’s actually needed before committing to deeper work.

Explore the Marketing Diagnostic

Have Questions About Fit or Scope?

Schedule a short conversation to talk through your situation and confirm the right next step.

Schedule a Call