--- title: Marketing Strategy for Women Who Lead | Linda Howells description: Linda Howells is the founder of Alaris Marketing and a strategy-first Fractional CMO for women-led consulting firms with small teams. She helps founders move marketing out of their head and into clear direction, structure, and systems that support leadership without adding more work. Her work focuses on decision clarity, messaging, and marketing as a leadership function rather than a collection of tactics. --- [Skip to content](https://www.alarismarketing.com/blog/author/linda-howells#main-content) ![Alaris-Marketing-Primary-Logo](https://www.alarismarketing.com/hubfs/alaris-primary-full-color-rgb.svg)Homepage - [Home](https://www.alarismarketing.com) - [About](https://www.alarismarketing.com/about) - [Services](https://www.alarismarketing.com/services) - [Case Studies](https://www.alarismarketing.com/case-studies) - [Blog](https://www.alarismarketing.com/blog) [Get Started](https://www.alarismarketing.com/en-us/consistent-leads-scorecard) - [Home](https://www.alarismarketing.com) - [About](https://www.alarismarketing.com/about) - [Services](https://www.alarismarketing.com/services) - [Case Studies](https://www.alarismarketing.com/case-studies) - [Blog](https://www.alarismarketing.com/blog) [Get Started](https://www.alarismarketing.com/en-us/consistent-leads-scorecard) # Marketing Strategy for Women Who Lead  There’s a difference between doing more marketing and leading it well. This blog shares practical insights for women who lead and want their marketing to feel intentional, effective, and easy. [![alaris-wide-full-color-rgb-1000px-w-72ppi](https://www.alarismarketing.com/hs-fs/hubfs/alaris-wide-full-color-rgb-1000px-w-72ppi.png?width=1000&height=130&name=alaris-wide-full-color-rgb-1000px-w-72ppi.png "alaris-wide-full-color-rgb-1000px-w-72ppi")](https://www.alarismarketing.com/) - [Home](https://www.alarismarketing.com) - [About](https://www.alarismarketing.com/about) - [Services](https://www.alarismarketing.com/services) - [Case Studies](https://www.alarismarketing.com/case-studies) - [Blog](https://www.alarismarketing.com/blog) --- © 2026 Alaris Marketing • All rights reserved •  Privacy Policy •  Legal • Brand + Site Credit