About

You’ve built a successful business with clients that trust you and work that is solid. And you might be beginning to realize decisions matter more now than they used to.

You’re entering a new stage of business that has its own unique challenges.

Marketing might feel frustrating. You find yourself thinking about it more than you want to. You’re the one deciding what to say, where to show up, what to prioritize, what to ignore. Even then, your marketing doesn’t seem to be getting the results you’re used to.

I’m Linda Howells, founder of Alaris Marketing and a strategy-first Fractional CMO for women-led consulting firms with small teams. I work with founders who don’t need more tactics, motivation, or advice, but do need steady marketing leadership they can rely on.

My role is to help move marketing out of your head and into a structure the business can actually support.

I focus on judgment, prioritization, and building systems that hold up without ongoing oversight from the founder.

I bring both lived experience and formal training to this work. I have a strong academic foundation in marketing, but what matters more is time spent inside my own businesses, making marketing decisions under real constraints.

I believe structure creates freedom.

That belief shows up in how I work. I start by diagnosing what your business needs marketing to support right now. From there, we establish priorities, align messaging and visibility to those priorities, and create clear ownership so decisions don’t keep circling back to you.

Alaris Marketing is a Leadership Partnership.

I work alongside founders to guide decisions, shape direction, and design marketing systems their teams can run with confidence.

If you’re wondering where to start, most founders begin working with Alaris through a Marketing Diagnostic, a focused engagement that identifies what’s working, what’s not, and why.

If marketing feels overwhelming and you’re ready for stability instead of second-guessing, you’re in the right place.

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About Linda Howells

Founder & Fractional CMO (she/her)

Alaris Marketing is a Leadership Partnership.

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